6. An integrated brand marketing plan for the NGO

 Integrated brand marketing strategically focuses on ensuring that brand communication is consistent in messaging, graphics, images and colour palette, to keep brand or oganisation relevant. IBM is strong tool as it also involve a research function which allows the organisation to monitor itself in relation to its environment. IBM is more about maintaining relationships as it communicates with all stakeholders and its path is dictated by consumer specific needs rather that what the organisation offers.

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