5. NGO's online reputation management strategy

online reputation help to shape strategies that influence how the public perceives the organisation and its brand. therefore shaping public perception of an organisation is influenced by the information posted online and that is how online reputation management is concern with. And it involves creating impressions in an online environment with the purpose of improving quality of presence and perception for an organisation.

Accessibility.
we are always active on our social media pages like Facebook,Twitter and Instagram and that shows we have good communication with our audience they can find us anytime they want to reach us, which includes donors, volunteers, employees and beneficiaries and first time visitors.
Monitoring.
we set up our social media and google alerts to our blog in order to track all online platform to see what our audience respond about our organisation.
Professional image.
Having a successful corporate image is very important marketing tool for Inkunzi Isematholeni Foundation center because it will help us to attract more parents to bring teir kids to us as the will see our image on different social media we have and it help in order to convince the potential customers for using the products or services.

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